In this world of growing competition, it is essential to stay ahead to survive. If you are selling tangible or intangible products or providing services, the quality of the product must be as per the industry’s standards. This will help your business to attract more customers. However, with the growing competition, almost every other company in different sectors knows what consumers want. So then, how to stand out in the market?
The virtual presence of your business decides the growth of your consumer base. Virtual reality is determined by your business’s Digital Marketing, SEO, Social Media, or Advertising. To ensure that all these tools are used efficiently, you must ensure that the service provider you choose is experienced enough and understands every market trend to keep you and your business up-to-date.
One such service provider is Semrush. It provides many SEO tools and is well-experienced in its service field as one of the oldest SEO service providers.
Read this article to find out how Semrush gained popularity and how it can help you grow your business on the e-commerce platform.
Semrush Introduction
Launched in 2008, Semrush was known as SeoQuake, which was only an extension. However, it was the year when many e-commerce businesses understood the importance of SEO. Hence, a service provider must clarify how it is done, as it is a relatively new concept for many.
Within a decade, SeoQuake was widely used and became Semrush. By 2016, Semrush had been global, with users in more than 100 countries. Understanding the popularity of an SEO platform, Semrush evolved with time and added many other SEO services that became widely popular.
With Semrush, you can find the leaders in your respective industry and your competitors. You can discover the keywords that are helping your competitors to perform better and, at the same time, assess the efficiency of your keywords. Besides SEO, a backlink is a tool that enables you to impose authority on the e-commerce platform. You can check the industry leaders’ backlink sources to see where you can source your backlinks.
Semrush allows you to do all this and much more. Let’s look at the features and tools Semrush is equipped with and how these features can help you grow your business.
To learn how accurate SemRush is, visit our webpage.
Semrush Marketing Plans & Prices
With so much to offer, it is a given that Semrush’s plans are not inexpensive. They are priced according to the quality and quantity of tools they offer, all of which are on the upper side. However, the prices of each plan differ according to the number of projects and keyword tracking included in these plans.
The Semrush Pro plan is the cheapest for marketing beginners, bloggers, or freelancers. This plan costs $119.95 per month, and it helps you manage up to 5 projects and track up to 500 keywords.
If you run a fully functional marketing consultancy, the Semrush Guru plan is for you. For $229.95 monthly, you can manage as many as 15 projects and track approximately 1500 keywords.
The business plan is Semrush’s most expensive plan. It provides an additional feature, API Access, that is not included in any other methods. This plan allows you to manage up to 40 projects and 5000 keyword tracking. It costs $449.95 monthly and is suitable for big businesses and enterprises.
All the above plans are available for a free 7-day trial period. After that, you can check Semrush’s compatibility with your business plans and start the paid subscription after you are assured that this is what you need.
How does Alexa compare to Semrush?
SemRush is much better at organic keyword research because its data is updated daily, and It has a more extensive database of keywords than Alexa. In each segment, SemRush shows more depth in analysis than Alexa. However, Alexa will be easier to handle from May 2022. Alexa will retire, so it will no longer be a Semrush competition.
Alexa.com will retire in May 2022. so all users can make backups from the platform in the next few weeks. In December 2021., Alexa stopped charging people.
Semrush Services
Semrush is a software-as-a-service tool (SaaS). As mentioned above, learning about the path that some successful businesses follow can help you find your own path to success. Analyze the keywords, backlinks, and other competitors’ lead-generation strategies to improve your website.
It is always better if your service provider can provide you with the many tools and features required by your business. Semrush understands this and is, therefore, equipped with all the necessary tools. Although using this software is expensive, you can try it for free to understand how it works and how you can benefit from it before enrolling in their paid service program.
All the tools available on Semrush are created to ensure nothing stays behind in growing the presence of your business. Apart from managing your website backlinks, SEO, and content, you can also manage social media advertisements, PPC, and advertising campaigns. These and many other powerful tools Semrush offers can help you reach where your competitors are or maybe beyond that.
Semrush offers five different toolkits that include all the necessary digital marketing features. These toolkits make Semrush an all-in-one digital marketing service provider. The following is the list of five toolkits offered by Semrush.
- Content Marketing Toolkit
- SEO Toolkit
- Social Media Toolkit
- Competitive Research Toolkit
- Advertising Toolkit
Let’s look at the five fundamental toolkits and their features to understand Semrush.
Semrush Content Marketing Toolkit
What is the first thing to be planned before going live with your website or social media posts? Of course, the content is the most crucial part of your website. If the content is written with all the necessary facts, like SEO, in mind, it can attract many customers to your website and help you rank on the SERP. However, creating the perfect content for your website is a demanding task. It requires a thorough knowledge of the content topic, a list of keywords that can rank, writing skills, and much more.
The Content Marketing Toolkit by Semrush assists in every step of creating the most acceptable content for your website. This tool makes everything possible, from finding the topic to outlining the draft for the content to be written, enhancing the content to align with the SEO strategy, and auditing the website content.
The following are some of the features of the Semrush Content Marketing Tool. These features will help you get a clear view of its capabilities.
Topic Research: Before writing the main body of the content, the first step is to decide on the topic. The subject and the primary draft of the content are determined according to the target audience. With the help of Semrush Topic Research, you can find the topics, subtopics, and headings that the customers are most interested in. This can all be done within a few clicks.
SEO Content Template: If the content you add to your website is optimized to improve the visibility on search engines, then the chances are higher that your website will rank. The traffic on your website will increase. To accomplish this task, Semrush provides you with content templates and keyword suggestions based on your keywords. These templates are created by analyzing the content of some top-ranking websites.
Marketing Calendar: Content Marketing is not a one-time process and does not end by just writing it. Your website content should be optimized to keep up with the changing trends. Therefore, it is essential to manage your content continuously. The Marketing Calendar helps you check the content deadlines and related tasks. It helps ensure the tasks are completed on time by notifying your team members about the status of the functions and the deadlines.
SEO Writing Assistant: Another tool in the Content Marketing Toolkit by Semrush that improves the credibility of your website content is the SEO Writing Assistant. As an assistant, it helps in many ways to create or enhance the content of your website. These improvements are made to make your content SEO-friendly. Other benefits of using this tool are that it helps maintain the tone of voice of the content, makes it plagiarism-free, and enhances its readability.
Post Tracking: With the help of Post Tracking, you can check the performance of any URL, whether it belongs to you or your competitor. Check the traffic these posts attract and the content’s social media worth. This gives a clear view of the lifecycle of the content. Up to 50 articles can be analyzed through this tool, and Semrush updates the analysis reports of these articles regularly.
Brand Monitoring: You can use the Brand Monitoring tool to track your brand’s performance. This tool will help you know your brand through backlinks and other PR sources. You can also follow the channels used by your competitors or the new channels. In addition, following your brand image will help you understand your brand. According to the brand image, you can make the necessary changes to your content to make it more favorable if that is not the case.
Content Audit: This tool simplifies the efforts needed to ensure that your website is efficient. With the Content Audit tool on Semrush, you can audit the entire content of a website segment. Then, you can track the content’s performance and decide if it needs to be replaced or removed from the website to attract a larger audience.
Semrush SEO Toolkit
The Semrush SEO toolkit is very popular among users looking for a detailed analytical report about their competitors. The tool is highly efficient and is divided into five different sections. Using the features of this tool, you can strategize an effective marketing plan and surpass your competitors.
The tools included in the Semrush SEO toolkit are Keyword Research, Rank Tracking, Tech SEO and On-Page Website Audit, Competitor Research, and Link Building. These tools guarantee improved SEO for your website. Let’s look at some of the features of these tools to understand how they can be used.
Keyword Research
Keywords have a significant influence on the number of users on your website. The Keyword Research tool gives you a detailed analysis of your competitors’ keywords or those used by your competitors. You get a detailed analytical report of each by entering a set of keywords. This report includes the volume of searches for the keyword, the difficulty level of ranking your website using the keyword, the average market CPC, and more.
This tool is essential as you get to know your competitors’ use of and ranking on SERPs with the exact keywords you entered. You can also get a phrase match or broad match for the content on your website. This can be done through the Keyword Magic Tool, a one-of-a-kind feature not offered by many of Semrush’s competitors.
Keyword Research by Semrush allows you to get a detailed analysis report of up to 100 keywords simultaneously. It also saves you time researching individual keywords. These features make it the best tool to see your website’s organic ranking.
Rank or Position Tracking
Another valuable tool in the Semrush SEO toolkit is Rank Tracking. This tool has features that help you evaluate your website’s ranking ability. You can use the rank tracker tool to check the ranking of the keywords. Another feature that is not common amongst other service providers is position tracking. This tool helps you regularly track keyword ranking by collecting Google ranking data.
Position tracking is an effective tool for measuring the efforts you’re putting into the SEO of your website. You can analyze the desktop and mobile data and handle the Google ranking. Another benefit of this tool is that you can obtain several keywords that can trigger features of SERP by using the database filter.
The benefits of this tool do not end here. You can check all the domains that can rank on SERP with your selected keywords. This way, you get to see your competition. You can also choose the number of domains you wish to analyze, such as the top 10 or 5, and filter out the universal domains, like wikipedia.org.
One common feature in all the tools provided by Semrush is that all the reports and database results are in real time. Semrush aims to provide this feature to its users. Also, you can receive alerts about any changes in these reports that are important to be looked at.
What does the Semrush sensor score refer to?
Semrush sensor score represents the SERP volatility checker and shows how many overall keyword positions change on a scale of 0 to 10. For example, the keyword “kitchen device” shows higher volatility and a trend increase in December than in January.
You can sometimes see traffic increase for some periods. Using the Semrush sensor, you can see whether your content and ranking rose or whether the whole topic was fascinating during that period.
Competitor Research
With competitor research, you can compare your websites with your competitors. Doing so will help you understand where your website lacks performance and what strategies your competitors use to make it a success. In addition, creating a comprehensive plan after competitor research will generate more organic leads for your website, which is one of the primary goals of SEO.
The following tasks can be done using this tool in the Semrush SEO Toolkit.
This tool gives you details of the organic keywords used by your competitors and a view of their site maps to help you understand their placement. Websites performing well in terms of traffic are the best examples to study the placement of these organic keywords.
Getting an overview of your competitors’ websites is easy with this tool to compare them. You can reach your websites by taking screenshots. Whether the website traffic is organic or paid, getting an overview of the domains would clarify the changes required.
Besides keywords, creating backlinks is equally vital to crawling up the search engine. This tool allows you to analyze the top 5 of your competitors’ backlinks. With the help of this analysis, you can aim for the resources to create backlinks for your website. To start a backlink campaign, you can list domains used for link building.
The Traffic Analytics tool is similar to Google Analytics. It helps you analyze the traffic generated by sources like organic words, backlinks, email, or direct traffic and understand which source brings in the most. A subdomain rather than the main domain could also acquire maximum traffic for your website.
One of the best tools offered by Semrush that is exclusive to this platform is the Keyword Gap tool. As the name suggests, these tools help you explore the keywords working out for your competitors but are missing on your website. With the help of this analysis tool, you can gain more traffic by filling out the keyword gap.
Link Building
Almost everyone in the digital marketing business knows that off-page activities are essential to rank on SERP. Off-page actions mean creating backlinks. However, searching for the backlinks for your competitors can take up a lot of your time. Semrush eases up your work by providing you with such information.
Your competitor profile gives you a clear view of how you can form your SEO strategy. Semrush has a tool, Backlink Analytics, that creates a practical database that includes the following information:
- Types of Backlinks
- New Backlinks
- Any domain progress
- Deleted Backlinks
- A domain’s domain and location
- Authoritative domains used by competitors for linking
The database includes the above information to compare your backlink profile with those of your competitors. You can also download and share the data with your team to create a more successful link-building plan.
The link-building tool’s Bulk Analysis feature simplifies the analysis of almost 200 backlink domains. Although it can take some time, this feature makes it possible with just a few clicks. Just enter the domains you want to analyze and get detailed metrics data, which can also be downloaded.
Semrush Social Media Toolkit
Almost the whole world with access to the Internet is on social media. It has become omnipotent; thus, many companies are looking at it as a source of mass reach. This need has paved the way for social media marketing, which has evolved into an essential part of any marketing campaign. Therefore, the Social Media Toolkit by Semrush has all the necessary tools to assist you with advertising your business on different social media platforms.
Handling our business account on social media platforms has been made easy with just a few clicks. You can manage and schedule your social media posts and strategize your social media campaigns in just a few clicks. This tool by Semrush is highly efficient and eradicates the need for any other toolkit.
The ultimate tool for managing your social media is the Social Media Poster. This tool allows you to surf the web and create posts simultaneously, and you can choose the schedule for these posts to go live on the platform. In addition, this tool will help you determine the best time to go live with your posts, analyze your posts’ performance, and analyze your audience’s age, location, and gender.
The analytical data, comprising the performance of posts on different social platforms, are collectively shown on Semrush. This saves you time when checking the progress on various platforms individually. If you wish to see what your competitors are up to on their respective social media accounts and track their progress and posts, you can use the social media tracker tool on Semrush. This will help you understand the strategy you need to form for your social media marketing.
Semrush Competitive Research Toolkit
As the name suggests, the tool assists you in researching your competitors. In addition, this tool helps examine the strategy that benefits your competitors and if any changes need to be made to your plan. You can get a comprehensive analysis report of your competitor’s switch, including the keywords used and the traffic they are getting with the help of those keywords.
All the information regarding your competitors you can obtain through other toolkits on Semrush is collectively shown through this toolkit. Analyze all the features of the marketing strategy used by your competitors. This includes their advertising strategy, backlink profile, domain analysis, keyword ranking, and brand monitoring. All these reports are available with a few clicks.
Semrush Advertising Toolkit
The fifth tool in Semrush Semrush’s sockets is the Advertising Tool. Running advertisements on your website can help you earn extra income. The Semrush Advertising Tool has all the features to manage ad campaigns.
Some of the tasks that this tool assists you with are:
You can analyze the market and gather information about your market competitors, PLA, bidding on keywords, and more. This will help you understand your competitors’ pricing strategy and the keywords that can trigger the products on Google.
You can research the keywords or long-tailed keywords used by your competitors and get a detailed report, including the estimation of the CPC. With the help of the information, you can make beneficial changes to your ad campaigns.
You can track your progress in the paid search and compare it with your competitors. Therefore, ensuring the strategy you laid down is working in your favor and getting adequate ROI is essential.
You can also create or optimize ads on Semrush using all the above tasks. The ads are created through Ad Builder, and the information regarding them is made in charts. These charts are handy if you present them to your clients.
Pros & Cons of Semrush Marketing Tools
It doesn’t make a platform efficient; it has advantages and disadvantages. The following are some of the Pros and Cons of Semrush that we have encountered while analyzing Semrush.
Pros
- The Content Template tool is highly efficient as it saves time when creating keyword-friendly content.
- If you are an SEO expert, position tracking is the best tool.
- The Keyword Magic Tool is handy for searching for keyword phrases.
- It helps you understand the drawbacks of your strategy through the Competitor Analysis tool, where you can compare your performance with that of your competitors.
- The Keyword Gap and Backlink Gap tools are the most effective tools for checking the performance of your keyword and backlink strategy.
Cons
- As compared to other marketing platforms, Semrush is a bit expensive.
- The Competitor Research is full of crawls, which does not let the tool work efficiently.
- The Keyword Difficulty Tool is not very reliable.
- The tools and features can be a little overwhelming at the beginning. It may take some time for you to understand how Semrush functions.
Final Thoughts
As mentioned above, the numerous tools and features offered by Semrush can initially overwhelm a user. However, it provides everything that an all-in-one platform is expected to contribute. Therefore, any marketing expert or SEO professional would find Semrush to be a handy and one-of-a-kind marketing platform.
Those who have recently started their marketing journey may not fully utilize this platform due to their lack of experience in the field. However, it can work wonders for experts as they can do so much in very little time.
If you wish to use a little inexpensive marketing platform, you can use SpyFu or KWFinder.
Learn more about authors in Nimblefreelancer's team biography page.