Microsoft offers a partner program that enables businesses like yours to earn revenue by bringing clients to their cloud services, such as Azure, Microsoft 365, and Dynamics 365.
Here’s how you can get started:
1. Join the Microsoft Partner Network (MPN)
The Microsoft Partner Network (MPN) is the first step to partnering with Microsoft. It provides tools, resources, and opportunities to earn incentives.
- Website: Microsoft Partner Network
Key Steps:
- Sign up for an MPN account.
- You can choose a membership level: Network Membership (free), Action Pack (paid), or Solution Partner (an advanced tier with more benefits).
2. Partner Incentives Program
After becoming an MPN member, you can participate in incentive programs. These programs reward partners for referring clients to Microsoft cloud services or managing subscriptions.
Types of Incentives:
- CSP (Cloud Solution Provider) Rebates: Earn rebates when selling Microsoft services like Azure or Microsoft 365 under the CSP model.
- Usage Growth Incentives: Earn commissions based on client consumption growth of Microsoft Azure services.
- Azure Expert MSP: Gain additional incentives as a certified managed service provider for Azure.
Registration:
- Log in to the Partner Center (Microsoft Partner Center) to explore eligible incentive programs.
3. Cloud Solution Provider (CSP) Program
The CSP program is designed for companies that want to manage customer billing and services directly. You can:
- Resell Microsoft Cloud Products: Earn margins on Microsoft 365, Dynamics 365, and Azure.
- Provide Value-Added Services: Offer consulting, migration, or managed services alongside Microsoft products.
How to Sign Up:
- Enroll in the CSP program through the Microsoft Partner Center.
- Choose to become a Direct CSP (which requires infrastructure and higher commitments) or work with an Indirect CSP (which is more straightforward to start).
4. Referrals Program
Microsoft provides opportunities to refer clients directly to their services and earn referral fees or commissions:
- Use the Microsoft Referrals Portal to track leads and qualify for referral rewards.
5. Co-Sell Opportunities
As a partner, you can collaborate with Microsoft to sell your solutions that leverage Microsoft Cloud services:
- Build solutions on Azure or integrate them with Microsoft 365 or Dynamics 365.
- Register for the Co-Sell Ready Program to market your solutions alongside Microsoft.
6. Get Support
Microsoft provides dedicated partner support to help you get started, including partner training and dedicated account managers:
- Access the Microsoft Partner Center Help to learn more.
By leveraging these programs, you can monetize your consulting efforts and align with Microsoft’s vast cloud ecosystem. If you’re ready to sign up, start with the Microsoft Partner Center and explore the CSP program for the quickest path to earning.
Consulting Case Study
I run a consulting company specializing in e-commerce solutions. A few months ago, one of my clients (it was a Retail niche) approached me with a problem. Their online store was growing fast, and their existing infrastructure couldn’t handle peak traffic during the holiday season. They also needed better collaboration tools for their team and a way to analyze customer data effectively.
After evaluating their needs, I recommended moving to Microsoft Cloud. Specifically, I proposed using Azure to host their e-commerce platform, Microsoft 365 for productivity tools, and Power BI for data analytics.
I suggested using Virtual Machines and Azure SQL Database for Azure to ensure scalability and reliability. Based on their expected traffic, their monthly Azure spend would be about $3,000. For Microsoft 365, I recommended the Business Premium plan, which costs $22 per user per month. Since they had 50 employees, that added up to $1,100 per month. Finally, I added Power BI for their analytics team, costing $10 per user for 10 users or $100 per month. Their cloud spending was approximately $4,200 monthly, or $50,400 annually.
Step 1: Understanding the Client’s Needs
Client’s Requirements:
- Cloud Infrastructure: Host their e-commerce platform with scalability for peak shopping seasons.
- Business Applications: Utilize productivity tools like email, file sharing, and collaboration software.
- Data Analytics: Leverage tools to analyze real-time sales and customer data.
Step 2: Solution Implementation
Igor recommends the following Microsoft Cloud services:
- Azure:
- Host the e-commerce platform using Azure Virtual Machines and Azure SQL Database.
- Estimated monthly spend: $3,000.
- Microsoft 365 Business Premium:
- Provide email, Teams, SharePoint, and other collaboration tools for their 50 employees.
- Cost: $22/user/month × 50 users = $1,100/month.
- Power BI:
- Enable advanced data visualization for business analytics.
- Cost: $10/user/month × 10 users = $100/month.
Total Client Spend: $4,200/month or $50,400/year.
Step 3: Earnings Breakdown
Option 1: Cloud Solution Provider (CSP) Model
As a CSP partner, Igor purchases Microsoft services at a discount and resells them to XYZ Retail at regular rates.
- Azure Reseller Margin: Up to 15% on $3,000/month = $450/month or $5,400/year.
- Microsoft 365 Margin: Up to 10% on $1,100/month = $110/month or $1,320/year.
- Power BI Margin: Up to 10% on $100/month = $10/month or $120/year.
Total CSP Earnings: $570/month or $6,840/year.
Option 2: Referral Program
If Igor registers XYZ Retail as a referral and Microsoft manages the billing, he earns a one-time referral fee based on the client’s annual consumption.
- Referral fee: 20% of the first-year spend.
- Calculation: 20% × $50,400 = $10,080 (one-time payment).
Option 3: Consulting Fees
In addition to CSP or referral earnings, Igor charges consulting fees for:
- Cloud Migration: $5,000 (one-time).
- Ongoing Management: $500/month or $6,000/year.
Consulting Earnings: $11,000 (first year).
Once I had the plan ready, I presented it to them. They agreed, and I moved forward as a Microsoft partner. I opted to use the Cloud Solution Provider (CSP) program, which allows me to resell Microsoft services at a margin.
From their $3,000 Azure spend, I earned a 15% margin or $450 per month. For Microsoft 365 and Power BI, I earned a 10% margin, adding another $120 per month. I made $570 monthly or $6,840 in the first year just from reselling the services.
In addition to the margins, I charged them a one-time consulting fee of $5,000 for migrating their systems to Azure and setting up Microsoft 365 and Power BI. I also negotiated an ongoing management fee of $500 monthly for maintaining their cloud environment, which brought in another $6,000 per year.
In the first year, I earned $17,840 from this client: $6,840 from CSP margins and $11,000 from consulting fees. The best part is that this is not a one-off deal. Every year, I’ll continue earning $12,840 from the recurring CSP margins and the ongoing management fee.
Total Earnings for Year 1
Option 1: CSP Partner + Consulting
- CSP Margin: $6,840/year.
- Consulting Fees: $11,000.
Total Earnings: $17,840.
Option 2: Referral Program + Consulting
- Referral Fee: $10,080 (one-time).
- Consulting Fees: $11,000.
Total Earnings: $21,080.
Looking back, this experience showed me the potential of partnering with Microsoft. Helping my client solve their problems and improve their operations created a steady revenue stream for my business. It’s a win-win situation, and I’m already looking for more clients who can benefit from Microsoft Cloud solutions.
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