How to Link a YouTube Channel to a Different Google Ads Account: A Step-by-Step Guide

Here’s how you can do it:

Steps to Link a YouTube Channel to a Google Ads Account

1. Grant Permissions to Your Google Ads Email on YouTube

• Sign in to the YouTube account with the email that owns the channel.
• Go to YouTube Studio:
  • Click on your profile picture in the top-right corner, then select YouTube Studio.
• Navigate to Settings:
  • In the left sidebar, scroll down and click on Settings.
• Access Permissions:
  • In the Settings menu, select Permissions.
• Invite the Google Ads email:
  • Click the Invite button, enter the email address of the Google Ads account, and assign it the role of Manager or Editor (Editor works for linking purposes).
• Accept the invitation:
  • Log in to the Google Ads email account, open the invitation, and accept it.

2. Link the YouTube Channel to Google Ads

• Sign in to your Google Ads account.
• Navigate to Tools and Settings:
  • In the top-right corner, click the wrench icon.
• Under Setup, select Linked Accounts.
• Find the YouTube section and click Details.
• Click Link Channel:
  • Enter the YouTube channel URL or search for the channel.
• Approve the link:
  • Switch back to the YouTube account and approve the request. This can be done in the Permissions section of YouTube Studio.

3. Verify the Link

• Once approved, the YouTube channel will be linked to your Google Ads account.
• You can now create remarketing audiences or run ads based on the interaction data from that YouTube channel.

By using this process, you can manage the channel’s ads from your Google Ads account, even if the YouTube and Google Ads accounts are on different emails.